A strong social media presence is imperative for brands today. However, it is easier said than done, as the number of social platforms has increased in the last few years. Being everywhere requires work, and staying consistent is even more challenging. Fortunately, much innovative social media management software has come up to ease the burden on brands. In this article, we’ll be talking about one such product named “Buffer”.
What is Buffer?
Buffer is a social media management tool. It converges all the social handles of a brand in one place, which then makes it easy to post content everywhere. Buffer’s products are trusted by over 5,000 brands and businesses, who use it daily to drive meaningful engagement and results on social media. Brands can also analyze the results of their campaign on Buffer’s dashboard, which increases efficiency and profits.
Biggest Strength: Social Media Scheduling
Buffer has many intelligent products, but its standout offering remains the one that it began with. Its social media scheduling tool is seriously impressive, continuously evolving itself to help marketers perform even better.
The drag-and-drop editor makes setting up and editing simple, and can be used by individuals who are new to social schedulers as well. The dashboard is also great, giving you a birds-eye view of everything and also allowing you to choose the networks for which you want to schedule a post. You can also arrange platforms into groups and publish specialized post types to them.
The other great thing about Buffer is that you can customise how the link appears. Most tools will fill in the title, image, and description from the link automatically, but with Buffer, you can customise how those items look. GIFs and videos are also supported by Buffer.
Meanwhile, it has a tool called Optimal Scheduling, which will suggest the optimal times to post on each channel. After you’ve scheduled your posts, you can use the platform’s intuitive drag and drop editor to rearrange them as needed. They may be displayed as a list or a calendar, and they may even be shuffled at random. If you want to see how your article will look before it goes live, go to the For Review page, where you (and team collaborators) can see it before it goes live. It helps in case you need to make any last-minute changes.
Top features of Buffer:
Here are some of the best features of Buffer:
- Multi-account management
- Automated publishing
- Content management
- Collaboration tools
- Social media integration
- Social media monitoring
- Social promotion
- Post scheduling
Pros & Cons:
These are some of the biggest benefits of using Buffer:
- Simple interface
- Strong social scheduling tool
- RSS feeds, browser extensions make posting a seamless process.
- Easy-to-understand analytics tool
- Buffer Reply improves follower interaction
Let us now take a look at a few not-so-great things about Buffer.
- Advanced features are unavailable in the base version.
- The cheapest plans aren’t comprehensive enough.
Buffer is a great social media management tool, but only if you’re using one of the premium plans. The base versions aren’t that good as they lack the best features offered by the software.