Instagram is a social media platform that has gained much popularity in the last ten years. It is essentially a photo & video sharing platform alongwith a new Instagram shop feature. At present, it has 1 billion monthly active users, and 25 million businesses have a presence on Instagram. Then again, more than 100 million photos and videos are uploaded every day on it. The reach of Instagram is humongous and hence it is also considered as an ideal place for the promotion of businesses.
Researchers have found out that visual content has a far greater appeal and makes a last impact on the audience and this explains its success as a business platform also. Advertising and promotion of products and services are easier on Instagram when there is a dedicated target audience. Instagram has many users amongst which some have a higher number of ‘followers’ and some have an impactful presence. These users are also called influencers. Customizing the advertorials according to the preferences of Instagram influencers can help reach millions of prospective customers. Also, companies who have a presence on the platform find it easier to engage with their audience and investors. An Instagram user can easily turn its page on Instagram into a profit churning platform by the following ways :
Affiliate Marketing: An Instagram user with a considerable number of followers can approach affiliate marketing agencies to associate with them for the promotion of their businesses. This is done by sharing the affiliate marketing links on the user’s page. The user makes a profit when any of the followers click on the links or makes a transaction through the link.
Selling Products & Services: An user can not only promote but run their own businesses through Instagram. Products created by the user can be displayed on the page and interested buyers can place orders according to the instructions provided. Then again a service provider can do the same with the page by promoting and updating about their services. This way Instagram has become a favorite amongst e-commerce businesses.
Sponsored Posts: A user who has a strong follower base can approach brands to promote their products through their Instagram posts and get paid for it. This is the most common phenomenon amongst ‘influencers’.One has to be mindful of the fact that the product should be relevant to their Instagram posts. It is always best if the audience can relate to the sponsored post. The aim is to engage the audience and turn them into prospective buyers.
Dropshipping: This is also related to selling products but without having to worry about an inventory or shipping and delivering the same. The user can make money by promoting the dropshipping products so. The supplier does the entire work of shipping and delivering the products to the customers.
Making ‘stories’: Instagram users can also make money by creating photo or video content stories on travel, eateries, products, etc and make money out of it. One popular way is to make review stories of travel experiences and restaurants, fashion products, and numerous other products and services. The users get paid by the businesses they associate with for the reason.
Instagram is one of the fastest-growing social media sites with the highest dedication because if you use it the right way, it’s easy to make money on the site. There are several innovative ways for everyone to make money on Instagram, from postings sponsored posts to social media marketing services. There’s no reason why you can’t make a really good living from your Instagram activities alone once you’ve invested in the time and effort to build up an active audience.