Social media management isn’t easy, but fortunately, there are many tools that help you tackle the problem. In this article, we’ll be reviewing Sprout Social – a solution that has enabled small and medium-sized businesses to manage their social channels seamlessly.
What is Sprout Social?
Founded in 2010, Sprout Social is a comprehensive marketing management tool that aims to help businesses, brands, and individual entrepreneurs manage their social channels effectively. It is regarded as one of the best social media management tools, trusted by over 20,000 customers.
Innovation is at the heart of Sprout Social, with the company adding more impressive functions for small to midsize businesses (SMBs) every year. Instead of updating and working with every single one of your profiles individually on the specific website, you can use Sprout Social as a one-stop location to manage everything associated with your social media marketing. That includes content curation, publishing, scheduling, and reporting and analytics.
Additionally, Sprout Social offers social listening and influencer identification features, with the latter especially popular these days. Decent pricing, intuitive user interface (UI), and impressive analytics capabilities are some of the key reasons why customers stick to Sprout Social.
Best features of Sprout Social
After thorough review, we think these features are what makes Sprout Social so appealing:
- Automation tools
We were pleasantly surprised when we found the slew of automation features on Sprout Social. The Bot Builder was the first one that caught our eye, as it makes it easy to create social chatbots capable of responding to DMs on Twitter and Facebook Messenger. The Sprout Queue, meanwhile, allows you to keep a list of scheduled items to go live in the future, while the Advanced Twitter Automation streamlines your conversations and measures your performance with Suggested Replies.
- Smart Inbox
Further to maintaining conversations on social accounts, Sprout Social’s Smart Inbox collects all messages sent by people to your social accounts. This gives you a bird’s eye view of everything in a single spot, which is great for managers handling multiple accounts. You can mark messages complete, which removes them from focus, tag and filter messages, and monitor for keywords, hashtags, and more.
- Team collaboration
Most marketing teams have multiple members working on an account. Sprout Social gets that, which is why it includes several features that make it easy for teams and large enterprises to manage social media scheduling efficiently. Managers can assign tasks to team members for any message through a pushpin, and team members can comment on assigned tasks. Additionally, you can group social media profiles together for easier management and reporting. It is also easy to invite and add team members and set permissions for the actions they can take on each social media account or group.
Pros and Cons:
Here are the pros and cons of using Sprout Social for managing your social channels:
- Ability to monitor competitor progress and post from GoogleMyBusiness.
- Solid reporting capabilities.
- Strong social CRM and help desk features.
- The price may be too much for small businesses.
- Social listening and keyword monitoring options are limited in the Basic tier.
- Adding multiple users can get expensive for SMBs.