TikTok by the Numbers: Stats, Demographics & Fun Facts

URL: https://www.tiktok.com/

Parent company: Bytedance 

Founded: September 2016

CEO: Vanessa Pappas

Headquarters: Culver City, California

Employees: 6,500

Quick TikTok Statistics

Total Number of Monthly Active Users:

689 million (Source)

Last updated: 01/07/21

Total Number of TikTok Downloads:

2 billion (Source)

Last updated: 01/07/21

Number of Video Views Per Day:

1 billion+ (Source)

Last updated: 2/11/20

Total Number of Monthly Active Users in the U.S.:

100 million (Source)

Last updated: 01/07/21

Total Value of TikTok:

$50 billion (Source)

Last updated: 01/07/21

Estimated TikTok revenue in 2020:

$1 billion (Source)

Last updated: 01/07/21

TikTok Demographics

  • 53% of TikTok users are male and 47% are female.
  • Roughly 50% of TikTok’s global audience is under the age of 34 with 32.5% aged between 10 and 19.
  • 100 million monthly active users are from the USA
  • 41 percent of TikTok users are aged between 16 and 24.
  • TikTok users spend an average of 52 minutes per day on the app.
  • 26.5 million monthly active users are from the USA
  • In less than 18 months, the number of US adult TikTok users grew 5.5 times.
  • 90% of TikTok users visit the app more than once per day.
  • ByteDance’s collection of apps, including TikTok, has a total of over 1 billion monthly active users.

Number of TikTok users per year

YearNumber of Users (In millions)
Jan 201854
Dec 2018271
Dec 2019508
July 2020689

TikTok Financial Statistics

  • As of January 2021, TikTok raked in $128 million in user spending marking an increase of 380% from its January 2020 revenue.
  • TikTok is currently valued at $50 billion
  • Bytedance, TikTok’s parent company is valued at $250 billion, making it the world’s most valuable startup.

Fun Facts

  • TikTok is available in 155 markets, in 75 languages.
  • TikTok was the most downloaded app in 2020 with 850 million downloads.
  • TikTok remains the most downloaded app in Q1 2021 with 62 million downloads in January, 56 million downloads in February, and 58 million in March.
  • It’s currently the most downloaded non-gaming app of the year.
  • There were about 200 million users of TikTok in India before it got banned.
  • 68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos.
  • There have been over 1.5 billion installs on Android phones accounting for 75.5% of the total usage.
  • The App Store has only generated 495.2 million downloads accounting for only 24.5% of the total TikTok installs.
  • Entertainment content has accumulated 443.3 billion hashtag views collectively.
  • The second most viewed content category is ‘Dance’ with 150.3 billion hashtag views.
  • The #timewarpscan hashtag videos have been viewed over 14.3 billion times to date.
  • Bella Poarch’s video lip-syncing “M to the B” was TikTok’s biggest viral video of 2020 with 520 million views and over 43 million likes.
  • The most followed individual on TikTok is Charli d’Amelio with over 112 million followers.
  • TikTok’s average engagement rate is 17.99%.
  • The average activation number is 43.4 times a day.
  • It took 200 days for the development team to create the original version of Douyin/ TikTok.
  • TikTok is called Douyin in China.
  • The most followed person on Douyin is the Chinese male actor Chen with over 73 million fans in China.
  • TikTok is currently banned in 5 countries including China, India, Pakistan, Indonesia, and Bangladesh.
  • TikTok owners bought Musical.ly for $1 billion.
  • Tiktok has an in-app currency that users can use to send gifts to other creators.

Top TikTok Statistics (Editor’s Choice)

  • TikTok user statistics

The latest (January 2021) TikTok statistics indicate that the social media platform had 689 million monthly active users globally (DataReportal, 2021).

These figures place the popular app as the 7th largest platform, well ahead of others that have been there for a lot longer such as Twitter, Snapchat, and Pinterest.

Source (Statista)

The 689 million user statistics do not, however, include users from China, as the app operates in the country under a different name.

Douyin, the Chinese version of TikTok boasts of up to 600 million daily active users. This makes both versions of the app have over 1.2 billion daily active users worldwide.

  • TikTok download statistics

TikTok stats indicate that the platform cloaked its first billion downloads in February 2019, gaining half a billion more in just under 8 months. These figures are nothing short of impressive considering that it was only launched in 2016.

With over 850 million downloads in 2020, and up to 176 million downloads to date (April 2021), TikTok now has a total of over 2.8 billion downloads globally. It is one of the few social media platforms to have had over a billion downloads, such as Facebook.

Most downloaded apps of April 2021 (Sensortower)

It was only in January 2021 that TikTok was beaten in terms of total app downloads by the messaging app Telegram which cloaked in 63 million downloads. TikTok followed closely behind with 62 million downloads during that month.

Most downloaded apps of January 2021 (Sensortower)

  • TikTok Demographics: Age

TikTok has really hit the nail on the head when it comes to the younger generation. These figures are however changing fast, as the older generation picks up the nitty-gritty of the app.

In 2020, 62% of TikTok users in the US were aged between 10 and 29 (Statista, 2020).

As of March 2021, teenagers accounted for only 25% of the total TikTok users while those between 20 and 29 accounted for 22.4%. This means that only 47.4% of the total users in the US are aged between 10 and 29 (Statista, 2021).

So why is TikTok so popular among the younger generation? Simply put, it is by design. In a way, TikTok creators understood the younger generation in a much better way, and this could be evidenced by the fact that their initial target audience was users aged 18 and below.

Having studied the habits and behaviors from the beginning, the app’s creators understood what exactly the young ones crave. This study gave TikTok the chance to overtake other key players such as Instagram as their most preferred social media platform (marketing charts, 2020).

Only Snapchat remains to be the social media platform with more popularity among US teens.

  • TikTok Demographics: Gender

53% of TikTok users are male while only 47% of them identify as female. These numbers have been consistent for long, with only a few dips. However, the trend may change if what we saw recently becomes the new norm. In March 2021, female users accounted for 61% of TikTok’s active user accounts in the United States. According to App Ape, male users only accounted for 39% of the video-sharing app’s user base on the Android platform. Teenage female users accounted for 16.4% of TikTok’s active user accounts in the United States. Female users aged 30 to 39 years were the second largest user group, accounting for 13.8% of the video-sharing app’s user base on the Android platform (App Ape).

  • How many countries is TikTok available in?

TikTok is currently available in 155 countries and in 75 languages (Apptrace, 2021). While there are many strategies that the parent company (Bytedance) used to penetrate most parts of the world, many experts attribute TikTok’s success in the west to its predecessor Musical.ly and Douyin for its Eastern users. TikTok did an impressive job trying to increase its Asian followers.

There were about 200 million TikTok active users in India and 43 million downloads in Pakistan before it got banned in the countries. There are currently three other countries that have banned the app including Bangladesh, Indonesia, and China. The ban in India was a result of the ban of other Chinese apps which the government thought was used to spy on its sovereignty.

Bangladesh, Indonesia, and Pakistan all banned the app on various grounds, including the promotion of ‘indecency’ and cyberbullying. Douyin, which is the Chinese version of TikTok is the only permitted version in mainland China, meaning the global version of TikTok isn’t available within the country. (Source: GlobalWebIndex)

Besides being a popular app in Asian countries, TikTok has been gradually rising in other parts of the world, especially in Europe. According to the latest TikTok statistics, countries like Poland and Norway have experienced a surge in the rise of TikTok downloads over the last couple of months.

  • TikTok usage frequency

75% of all downloaded apps are only accessed once and then entirely forgotten. However, as 90% of all TikTok users access the app on a daily basis, you can be sure that this app is part of the remaining quarter. In other words, nine out of ten TikTok users open the app multiple times daily

The average time spent on TikTok is 52 minutes per day, with each session taking about 10.85 minutes.

According to a recent study, 68% of TikTok users spend time watching other people’s videos on the platform, while 55% of them upload their own videos (GlobalWebIndex, 2019).

Most users prefer TikTok as a source of entertainment.

However, despite the obvious fact that more people prefer watching than creating content, there are still millions of videos uploaded on the platform daily. This is a clear indicator of the creative freedom that TikTok offers as a social platform.

  • TikTok engagement rates

The average engagement rate on TikTok in 2020 was 17.5%. With an average daily time spent on TikTok standing at 52 minutes, this is by far one of the most engaging social media apps today.

TikTok engagement rate is calculated as the sum of likes, comments, and shares, divided by the number of views.

Thus, the formula can be written as the following:

((Number of likes + number of comments + number of shares) / number of views) * 100%.

TikTok’s audience is far more engaged compared to that of other platforms like Instagram, whose engagement rates only depend on the profile’s audience size.

For instance, TikTok creators with over 500,000 followers on average have a higher engagement rate than those with only 20,000 followers. However, they will have lower engagement rates than creators with only 5,000 followers.

TikTok’s engagement rates in the U.S. alone have increased by 1,533% between 2017 to September 2019.

In comparison, the ER for Facebook has declined by 26% within the same period, as Instagram only inched up by a mere 6%.

Marketers also have to take note of these engagement rates, as a TikTok account with 100,000+ followers has an engagement rate of 5.30% compared to Instagram’s 1.10% and Twitter’s 0.30%.

TikTok influencer engagement rates worldwide in 2020, by follower count (Source: Statista, 2021)

  • How much do TikTokers make?

The easiest way to earn money on TikTok is through ‘gifting’ via the app’s virtual currency.

On average, a TikToker with approximately 500k followers with good engagement levels can expect up to $450 in gifts, which they can redeem as cash.

Other ways standard influencer monetization methods on TikTok include:

  • Brand partnerships
  • Cross promotions
  • Selling merchandise
  • Getting paid to attend brand events, etc.

As of June 2020, it was estimated that TikTok video creator Charlie D’Amelio had annual earnings amounting to 4 million U.S. dollars. Earnings include advertising revenues as well as sponsored content and event appearances.

The highest-earning TikTok star was Addison Rae, with earnings of approximately 5 million U.S. dollars during the measured period.

Here’s what the top-earning TikTok influencers made in 2020:

UserEarnings (In USD)
Addison Rae5 million
Charlie D’Amelio4 million
Dixie D’Amelio2.9 million
Loren Gray2.6 million
Josh Richards1.5 million
Michael Le1.2 million
Spencer X1.2 million
  • TikTok is super addictive

According to a report on TikTok stats published by App Ape Lab, TikTok users were on the app more times a day than any other social media platform.

With an average daily active time of 52 minutes, the younger generation tends to spend more time on the app. The average number of times a Twitter user would open the app would be around 15.

However, a TikToker’s daily activation is more than double that, with TikTok users opening their apps 38 to 55 times a day. The TikTok algorithm is mainly to blame for this addiction. The system is able to detect the type of content that you prefer watching most of the time and then it customizes the upcoming content to your liking. This makes the user keep staying in the app for longer periods.

Other reasons that could be behind the TikTok addiction are: The ease of access – all you have to do is open the app and let the algorithm do its job, no need to manually search for videos. Short duration videos Helps people stay on the trends, such as knowing and taking part in the latest challenges, e.g., the bottle cap challenge, kiki challenge, etc.

  • Top TikTok content categories

As of June 2020, the most popular content categories on the video-sharing social app TikTok all have over one billion views. The most viewed content category on the app was entertainment content, with this category having accumulated 443.3 billion hashtag views collectively. The second most viewed content category was dance with a total of 150.3 billion hashtag views (Statista, 2020).

Most popular content categories on TikTok worldwide as of June 2020, by number of hashtag views in billions (Source: Statista)

These numbers have since shot up, and the leading category (entertainment) now plays at around 535 billion views. Creators in this category mainly deal with comedy, special effects, and other non-traditional methods of entertainment.

The three leading creators in the “entertainment” category. (Media Kix, 2020)

The most followed TikToker’s are creators in the “dance” category which is the second most-watched TikTok category at 181 billion views.

Three leading TikTok creators in the “dance” category as of 2020.

As of July 2021, @charlidamelio is the most followed TikTok star with over 118 million followers.

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