Upstox is a discount brokerage platform for trading in India. It is famous for providing higher margins and lower brokerage on trading. It includes trading in stocks, currency, equities, commodities, and many such financial trading options. It is also technology-based which provides the tech infrastructure of the company.
Upstox was founded in the year 2012 by three founders namely Raghu Kumar, Ravi Kumar, and Shrinivas Vishwanath. The company was earlier known as RKSV. At present, it is supported by financial giants like Ratan Tata, GVK Davis, and Kalaari Capital. This has risen the credibility of the company manifold.
The company has a turnover of a whopping Rs7000 crore each day. Moreover, Upstox is registered as a member of the National Stock Exchange (NSE), Bombay Stock Exchange (BSE), MCX, and MCX-SX.
Zerodha is an online stock broking company in India. It was founded by Nitin Kamath, Nikhil Kamatg & Dr. Kailash Nadh. It enjoys huge popularity because of its discount brokerage and is currently the best one in the industry catering to the need of the customers and investors.
The company was set up in 2010 to create an all-inclusive online trading platform with highly technical operations. Zerodha provides financial services relating to stock trading, equity, currency, commodity, IPO, and Direct Mutual Funds. It offers a brokerage which is a flat fee on all the services.
Apart from SEBI, it is also registered with Central Depository Services Limited (CDSL), National Stock Exchange of India (NSE), Bombay Stock Exchange (BSE), and Multi Commodity Exchange (MOX).
The Upstox trading company offers two types of account plans, Upstox Basic Plan and Upstox Priority Pack. The former which is the Upstox Basic Plan offers features such as Equity Delivery segment and free brokerage equity delivery and Rs 20 as brokerage charge for trading in currency, equities, commodities, and F&O. The Priority Pack includes features like high tech charting for traders. Also, a brokerage fee is charged which Rs 30 for each trade or 0.05%, whichever is lower. It also offers stock search tools, analysis tools, and varied other charts and data.
At Zerodha, one can easily open accounts like Demat, Equities & Derivatives Trading, and Commodity Trading. Accounts-related to trading does not require any Annual Maintenance Charges with the exception of the Demat account where AMC needs to be paid. Moreover, it offers a brokerage which is a flat fee on all the services. It charges Rs 20 as brokerage on all orders and investment that is put through the portal.
Zerodha has a feature named Zerodha Sentinel which allows the customer to get alerts on prices, market trends, stocks, and other options. The notifications can come even if the customer is not online. This is to help the customer stay connected to the industry news so that they can invest or sell at opportune moments.
Upstox website is full of educational content like technical analysis, intraday stock trading, and selection, etc. This information helps users to get equipped to invest or trade in an asset.
Hence both have their popular features and can attract a milieu of traders and investors with very low brokerage amounts. Nevertheless, Zerodha is widely used by millions of users, investors and it also provides a variety of support features which makes it a more viable option.